Our Story

Shake Shack sprouted from a hot dog cart in Manhattan’s Madison Square Park created by Danny Meyer’s Union Square Hospitality Group (USHG) to support the Madison Square Park Conservancy’s first art installation. The cart was quite the success, with lines snaking out daily for three summers.

In 2004 USHG won the bid to open a permanent kiosk in the Park : Shake Shack was born. This modern day “roadside” burger stand serves up the most delicious burgers, hot dogs, frozen custard, shakes, beer, wine and more. An instant neighborhood fixture, Shake Shack welcomed people from all over the city, country and world who gathered together to enjoy fresh, simple, high-quality versions of the classics in a majestic setting.

The rest, as they say, is burger history.

Graphic of original Shake Shack burger and hot dog cart

Stand for something good

Shack graphic of exterior

We are the world! We love our planet and all its inhabitants. We ’re working hard to lessen our footprint, and promise to keep pushing to make important new strides. We’re committed to extending hospitality beyond the four walls of each Shack into the surrounding community. Thank you for standing with us as we look to the future.

Let's Talk it Out

Our team eagerly awaits your feedback! Questions, comments, cries of outrage? Fire away, and a real live human being will get back to you. Your observations are invaluable –thank you for taking the time to share with us. Inquiring minds want to know!

What's on your mind?

We want to hear from you.

Looking into a shack with customers enjoying food