Shake Shack sprouted from a hot dog cart in Manhattan’s Madison Square Park created by Danny Meyer’s Union Square Hospitality Group (USHG) to support the Madison Square Park Conservancy’s first art installation. The cart was quite the success, with lines snaking out daily for three summers.
In 2004 USHG won the bid to open a permanent kiosk in the Park
: Shake Shack was born. This modern day “roadside” burger stand serves up the most delicious burgers, hot dogs, frozen custard, shakes, beer, wine and more. An instant neighborhood fixture, Shake Shack welcomed people from all over the city, country and world who gathered together to enjoy fresh, simple, high-quality versions of the classics in a majestic setting.
The rest, as they say, is burger history.